You need to install the software and register it. Then run the program and you should see an option to activate the subscription in the Help menu. The six months starts from the date you activate it - I hung on to the box for 2011 for many months before activating it. There may be a cutoff date - I'm not sure - but you will have at least to the end of the year - probably much longer. Once activated it is just a normal subscription - you can use if from a web browser, not just from FTM.
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